Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020, and 86% of professionals prefer to use email when communicating for business purposes Through tools like Hubspot, MailChimp, and Constant Contact, you can create email campaigns that are sent to the right people at the appropriate time.
While social media only accounts for a minor percentage of total retail sales, it has a major influence on customer’s buying and shopping behavior. Online retailers have a big advantage when using social media to market because consumers are now spending more time in front of their messages!
A blog should provide the right answers to buyer’s questions. Pictures and videos are a great way to visually express what you are writing about. When deciding on what pictures or videos to use in your blog, the most important thing is to keep it simple but unique. You want people visiting your page to be able to relate and easily grasp the content but also eager to come back and read more. Standing out from others can be difficult, that’s why having a blog that has unique pictures and videos can bring people back to you as well as attract other buyers to your page.
WordPress is one of the most accessible web site development platforms out there. And it has some impressive credentials – it powers more than 25% of the sites on the internet. That’s truly amazing! Even software development companies use WordPress for their own web sites (and they’re software development firms!) Why? Because it puts the power of a great web platform in the hands of the marketing teams, and gets it out of the busy development and IT departments.
Lead generation is arguably one of the most important, and frustrating, components of an e-commerce business. You know the target audience is there, but how do you reach them? Where are they looking for your product or service? And how do you better reach them to develop lifelong, loyal relationships with your customers? There are so many ways you can generate leads for your e-commerce business, but below are the top 5 stepping stones to optimizing your lead generation strategies.