Marketing Acuity has a seasoned team of experienced marketers, a couple of fresh thinking Millenials, and a really smart Australian Shepherd. From marketing research to application of smart technology, we apply unique solutions to your challenges. We listen, adapt and apply. We live by the Spartan call to action: Spartans will.
We are interviewing for spring/summer 2018. Click here to apply.
Ann Siegle is President and Chief Marketing Evangelist of Marketing Acuity, LLC
Ann Siegle has a B.A. in Advertising from Michigan State University with an emphasis in marketing and advertising design. Ann Siegle was CEO of Spoke8 Marketing from July 2012 - June 2015. From 2003 to 2010, Ann was a Partner at Tria Design & Marketing. Ann's early career included a decade in her own marketing/branding firm Paradise Graphic Design, stints in publishing and a long career both as an entrepreneur and as an employee in high tech marketing.
Ms. Siegle is also an active advocate for health and health care not-for-profits including HOPING, a child-loss support group for Mid-Michigan parents for neonatal and postnatal infant loss, a founding member of the Capital Area Breastfeeding Coalition, aligned under the Michigan Breastfeeding Network and active in bicycling advocacy for organizations such as League of Michigan Bicyclists and the Tri-County Bicycling Association.
Ms. Siegle guest lectures and gives presentations on marketing and communications as tools to achieve business success.
Ann and George Siegle founded and run the Tour de Road America Foundation together with cycling friends in Wisconsin. The Tour donates over $30,000 annually, raised from the Tour de Road America bike ride, to three cancer charities: the Lance Armstrong Foundation, the Austin Hatcher Foundation and the Vince Lombardi Cancer Clinic. Ann Siegle is a certified Inbound Marketing professional, holds Inbound Marketing, Hubspot Certification and Partner Certification from Hubspot.
Alec Velthoven is currently enrolled and attending Michigan State University and majoring in media and information, with a minor in gaming development. Alec plans on attending graduate school to obtain his Master’s degree in media and information. Alec is also Inbound certified. He plans on progressing his knowledge base on coding and website development for personal growth.
Alec constantly supports Locks of Love, Active Faith, and other numerous, smaller volunteer organizations. His support for Locks of Love kicked off just after his hair grew out to be 5 plus inches long. In total, he donated 8 inches to Locks of Love.
On top of being serious about his work and helping out within the community, Alec also loves to play and watch football, but not American football; world football, or soccer. He would prefer nothing except to kick around a soccer ball with friends any day, no matter what the weather is like. Alec also kayaks and canoes, preferring a day in the middle of a river or lake over most situations.
George F. Siegle is Vice President of Marketing and Business Development for Marketing Acuity, LLC and serves as a consultant on projects. Mr. Siegle is Senior Director of Product Marketing at EverBridge.
In his twenty-five-year career, Mr. Siegle has worked with numerous organizations to improve top line performance. Areas of expertise include strategic planning, product innovation and management, marketing strategy, branding, value messaging, digital strategy and communications, and business development.
Previously, Mr. Siegle was the Director of Business Marketing and Web Development for the Michigan Economic Development Corporation (MEDC). He led the development and implementation of the MEDC's social media and digital marketing campaigns, enabling timely, personal interaction with its many constituencies. He also led a branding team that helped the MEDC articulate the key messages for businesses considering Michigan as a start-up or investment location.
Mr. Siegle performed several roles for Delta Dental of Michigan, Indiana, and Ohio and its Renaissance affiliate. He most recently directed product and service innovation, helping the organization bring new-to-the-world products and refreshed products to market. In the role of market strategist, he led the development of Delta Dental's strategic marketing plan, as well as key strategic marketing projects. He began with Delta Dental as a project manager consultant and member of the marketing team for the start-up of Renaissance.
Mr. Siegle spent five years as a Senior Strategist at a leading Michigan-based consulting firm. In this role, Mr. Siegle worked with clients in the areas of strategic business, marketing and sales planning; market research; and new product development. He worked extensively with companies such as Masco, Delta Faucet, AAR, and Emerson Electric’s Westinghouse Process Control subsidiary.
Previously, Mr. Siegle led the marketing function at Deneba Software, a Miami, Florida-based developer of professional and consumer-market graphics software. He has additional marketing experience with Microsoft Corporation and Holiday Inns, Inc.
Mr. Siegle earned a Master of Business Administration in marketing with a sub-concentration in finance from Michigan State University's Eli Broad Graduate School of Management. His Bachelor’s degree in business is also from Michigan State University. Mr. Siegle holds the designation of Certified New Product Development Professional.