"What, to whom, by whom, when?"

A tactical marketing plan is a
commitment to actions
at certain points in time.

Tactics

"What, to whom, by whom, when?"

A well defined tactical marketing plan is a commitment to actions at certain points in time, in support of (aligned with) the upstream strategies.

Our busy clients value this step in the strategy process because it puts the path to achievement of the strategy on the calendar, broken down by quarter, month, or perhaps even by week.

It's specific, flexible, and a working document that forms the basis for "to dos" and implementation details that are worked out by our client and/or their internal teams. Predetermined reviews and metrics are often employed to help keep the implementation on target and to ensure progress is being made towards the objectives.

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Contact Marketing Acuity about assisting with marketing tactics for your organization.